Requirements Gathering Meetings. Good Times!

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“Oh not another requirements gathering meeting”. The thought that goes through most people’s heads on receiving notification of an imminent RGM. “What’s the point? They never go anywhere?”

Relax.

Breathe.

Ok.

Look past the name and think about what you’ll actually be doing. Is a requirements gathering meeting a meeting to gather requirements? Hell no! You’ll be meeting your contact(s) face to face, they’ll be telling you all about the day-to-day problems they have in your area of expertise, and they have already decided you’re worth listening to because they’ve given you their time.

What more could you ask for? An open forum for a potential customer to talk openly about what you might be able to do for them? Yes please! Not to mention the fact that you’ll be networking, building a new relationship, and making the client aware of who you are and what you’re capable of. It’s not what you know, it’s who the people that you know know!

So, fasten your seatbelt; and turn your requirements gathering meeting into a ‘relationship building, marketing, awareness, solution scoping, future upselling’ meeting. Oh and here are a few tips that might help.

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Lose Customers by ‘Optimising’. A Vague Example.

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When I was a kid I used to love pocket money day*. I’d run round the block to my local sweet shop and with a huge smile on my face ask the shopkeeper for a 10p mix**

The sweet old dear would then smile back, force herself up out of her old chair, tear herself away from her three bar fire and create my well-earned bag of treats.

She’d stop sometimes and look up at me, I could see in her eyes she was weighing me up to work out which 10 sweets would please me the most. A white chocolate button maybe (you know the ones with the rainbow bits on)? No

He had one last week. One of my new sherbet space ships? Maybe, we’ll throw one in. He’s too young for bubble gum. All these thoughts would go through her head as I patiently waited for my hand-picked bespoke array of sugary goodness.

After what seemed like a fortnight, she’d complete the magic ten, and in one swift move spin the bag over, sealing in the sweets and hand them over. Thank you. See you next week.

I’d leave the shop feeling really valued and appreciated as a customer.

This went on for a few years until one day the ‘sweet old lady’ decided to optimise. Optimise? Optimise!

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Should RA Professionals Worry About Handsets?

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With most UK mobile phone contracts now lasting 24 months, couldn’t this have an effect on customer churn? Imagine the scenario; you walk out of the shop with the latest-greatest smart phone and all you had to do was sign a little piece of paper stating that you’ll pay ‘the man’ every month for the next 24 months. Bargain.

You take your new prized possession straight home, open the box, and throw anything that lies between you and the phone over your shoulder (you know like instruction manuals, earphones, screen wipe, case etc.).
For the next couple of weeks you live a joyous life. The vast array of apps that you have installed make your life so much easier you don’t know how you ever survived without them.

Then it happens.

You call your friend to tell them about the new update to the twitbookspace app and they can’t hear you. They call you back and you scream at the phone, desperate to get the news through about the new location-based integration that lets you know EXACTLY where everyone is (to within 500m) you scream into the microphone. Alas, you have failed my friend.

You perk up and try to inform them via SMS but the screen locks up. As you try to pry off the back cover to perform a highly technical ‘battery pull’ you decide that maybe what you really needed all along was your trusty old ‘dumb’ phone. You know, the one that made calls for years and never skipped a beat. The one that was swiftly Mazuma’d as soon as you saw the shiny case of your new smart phone.

Back to the shop.

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